Borderless Branding

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Lily Shena

Mademoiselle Organic - Sustainable Skincare Brand

As a marketing professional, I’ve briefed many designers in the past and always dreaded the moment I receive the first draft of their work. Quite often, I was disappointed and ended up sending long emails of changes, which also made me wonder what was wrong with my briefs.

For one of the first time in my professional life, I looked at the draft and could not find ANYTHING to say. It was creative, beautiful, in line with all the values the brand stands for.

An amazingly awesome logo that I am proud to display on my website and on all the marketing collateral I produce. AND it also stands out!!

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